SMS Term
Carrier Filter
Automated filters used by mobile carriers to block or throttle messages that might be spam or violate carrier guidelines, protecting customers from unwanted texts.
Related Terms
Carrier
A mobile network provider like Verizon, AT&T, or T-Mobile that delivers SMS messages to customers. Each carrier has its own filtering rules and compliance requirements for business texting.
A2P (Application-to-Person)
Automated text messages sent from a software application to a customer's phone. This includes marketing campaigns, appointment reminders, and transactional alerts. A2P messaging requires carrier registration for compliance.
Campaign Registration
Registering your specific message type (marketing, alerts, etc.) with mobile carriers after brand registration. Required for A2P 10DLC compliance and determines your messaging throughput limits.