SMS Term
Keyword
A word customers text to your number to subscribe or trigger an action. Example: 'Text DEALS to 55555 to join our VIP list.' Keywords make opt-in easy and trackable.
Related Terms
Drip Campaign
An automated series of SMS messages sent over time based on triggers or schedules. Example: Welcome message → Day 3 tips → Day 7 offer. Nurtures leads without manual sending.
List Hygiene
The practice of regularly cleaning your contact list by removing invalid numbers, unsubscribes, and inactive contacts. Improves delivery rates and reduces costs from sending to dead numbers.
Long Code
A standard 10-digit phone number used for one-to-one messaging. Ideal for low-volume, conversational SMS and two-way communication with customers.