Stop Losing $150 Every Time A Client No-Shows
The Done-With-You SMS System That Cuts No-Shows, Fills Same-Day Cancellations, and Gets More of Your Clients Rebooking Before They Leave Your Chair.
- We write your appointment reminders + handle carrier compliance
- Fill cancellation gaps within hours, not days
- 98% open rate (your emails are going straight to spam)
Your Empty Chairs Are Costing You $50-150 Per Hour. Every Hour.
Here's what nobody tells you about running a salon: The math on no-shows is brutal. Every empty chair costs you $50-150 in lost revenue. A single stylist with 3 no-shows per week? That's $600-1,800 in lost revenue. Per week. Per stylist. And your current 'reminder system' isn't working.
Your Emails Are Going to Spam
Your appointment confirmation emails have a 20% open rate. That means 80% of your clients never see them. They didn't 'forget' their appointment—they never knew about it in the first place.
Cancellations Leave Money on the Table
When someone cancels 2 hours before their appointment, you scramble to fill the slot. By the time you check voicemails, text your regulars, and post on social media... the slot is gone. Empty chair. Lost revenue.
Your Rebooking Rate Is Below 50%
Most salons rebook less than 50% of clients before they walk out the door. The other 50%? They 'will call later' and then... they don't. They book somewhere else. Or they just stop getting their hair done as often.
You Don't Have Time to Chase People
You're cutting hair, managing staff, ordering supplies, handling walk-ins. You don't have 2 hours a day to send reminder texts, chase cancellations, and follow up with no-rebookers. You need a system that does it for you.
The problem isn't your service. Your clients love you. The problem is they never see your messages. 98% of text messages get read within 3 minutes. Emails sit in spam for days—if they're ever opened at all.
What If 98% of Your Clients Actually Read Your Reminders?
Hermes is the Done-With-You SMS system that solves your three biggest revenue problems: no-shows, cancellation gaps, and low rebooking rates.
No-Show Preventer
Reduce no-shows with reminders that actually get read
[Salon Name] Hey [First Name], just confirming your [service] appointment tomorrow at [time] with [stylist]. Need to reschedule? Reply RESCHEDULE or call [phone]. See you soon! Reply STOP to opt out
Cancellation Filler
Fill same-day openings within hours, not days
[Salon Name] We had a cancellation! [Service] opening TODAY at [time] with [stylist]. 30% off for first to reply BOOK. Reply STOP to opt out
Rebooking Booster
Get clients to book their next appointment
[Salon Name] Hey [First Name], it's been [X weeks] since your last visit. Time for a refresh? Reply BOOK or click here: [link] Reply STOP to opt out
The Numbers Don't Lie
Before SMS Marketing
- ✗3-5 no-shows per week per stylist
- ✗Scrambling to fill last-minute cancellations
- ✗Rebooking rate around 40%
- ✗Spending 2+ hours weekly chasing clients
- ✗Emails sitting unopened in spam folders
After SMS Marketing
- ✓No-shows significantly reduced (reminders that get read)
- ✓Cancellation slots filled same-day via waitlist texts
- ✓Higher rebooking rate (follow-up messages that work)
- ✓Zero time spent on manual reminders
- ✓98% of your messages actually reaching clients
Average service: $75. No-shows prevented per week: 3.
Weekly revenue saved: $225. Monthly: $900. Your investment: our monthly rate.
Go Live in 3-4 Weeks. Start Seeing Results Fast.
Account setup happens during your onboarding call. A2P carrier verification takes 2-3 weeks (required by carriers, we handle it for you). You'll be ready to send within 3-4 weeks of signing up.
Strategy Call (60 Minutes)
We learn your salon: services, pricing, busy days, slow days, client types. We map out exactly which campaigns will move the needle for your specific business.
We Import & Organize Your Contacts
Send us your client list (from your booking software, spreadsheet, or wherever you have it). We import, clean, and organize it—with tags for VIPs, lapsed clients, and service types.
We Write Your First 3 Campaigns
Based on your strategy call, we write your No-Show Preventer, Cancellation Filler, and Rebooking Booster templates. You review, approve, and we're ready to send.
You Click Send. Chairs Get Filled.
Your campaigns are loaded. Your compliance is handled. You click send. Most salon owners start filling cancellations from their very first campaign.
The 90-Day Salon & Beauty Growth Accelerator
Everything you need to launch SMS marketing—set up for you, written for you, ready to send.
What You Get:
Questions Salon Owners Ask Before Signing Up
Will my clients actually respond to text messages from my salon?
Yes. 98% of text messages are opened within 3 minutes. Compare that to email (20% open rate, if it doesn't go to spam). Your clients already text all day—appointment reminders via text feel natural, not intrusive. The key is sending valuable messages: appointment confirmations, last-minute openings, 'time for your next appointment' reminders. Not spam. Not constant promotions. Useful information they actually want.
I don't have time to learn another marketing tool. How much work is this?
Zero work for you during setup. We handle everything: We import your contacts, we write your campaigns, we set up your compliance. After setup, you click one button to send a campaign. That's it. Most salon owners spend less than 15 minutes per week on SMS marketing after we set it up.
What if my clients think this is spam and get annoyed?
Great question—and it's why we focus on useful messages, not promotions. Your No-Show Preventer campaign? That's a helpful reminder they actually want. Your Cancellation Filler? That's a VIP perk for clients who asked to be on the waitlist. We also include easy opt-out in every message. Clients who don't want texts can unsubscribe with one reply. But most won't—because the messages are useful.
How is this different from the reminder feature in my booking software?
Your booking software probably sends email reminders. Those have a 20% open rate—meaning 80% of your clients never see them. Hermes sends SMS reminders with a 98% open rate. Same information, different delivery method, dramatically better results. Plus, your booking software doesn't have same-day cancellation filling (waitlist alerts) or rebooking follow-up campaigns.
What happens after the 90 days?
You have three options: (1) Continue at our monthly rate—keep your campaigns, keep sending, keep filling chairs. Cancel anytime. (2) Cancel with no questions asked—keep all the campaigns we wrote for you. Use them however you want. (3) Upgrade for more volume if you're sending more than 3,000 messages/month. Most salon owners continue because they see the ROI. A our monthly rate investment that prevents even 2 no-shows per month ($100-300 in recovered revenue) pays for itself immediately.
What is this A2P compliance thing? Do I need to worry about it?
A2P (Application-to-Person) compliance is required by phone carriers for business texting. Without proper registration, your messages can be blocked or flagged as spam. Here's the good news: We handle it completely. During your onboarding, we register your business with the carriers, verify your phone number, and ensure your messages are delivered. You don't need to understand A2P—just know that your texts will actually arrive in your clients' phones.
Every Day Without SMS Reminders Is Another Empty Chair
You know the math. Every no-show costs you $50-150. Every unfilled cancellation is revenue gone forever. Every client who doesn't rebook is slowly drifting to your competitor down the street. The solution isn't complicated. Your clients want to hear from you—they just need messages they actually see. 98% industry average open rates. Fast results. Zero marketing skills required.